Since 2006, Thinkbaby has been creating safe products for little ones. We are excited to now introduce a simple, effective lotion for your little one. Recent studies uncovered far too many solutions with potentially harmful ingredients. In addition, we have noticed that many natural body care products are clearly leaving ingredients off their lists. With our body care line, you'll find a highly effective, natural formulation, which has the added benefit of being affordable. No reason to pour money down the baby tub drain. Formulation based on our scientific expertise in creating safer products. Free of parabens, phthalates, 1,4 dioxane, sodium lauryl sulfate and harmful chemicals. No stuffed or real animal testing. No animal products.Tear free formula. Directions: Gently apply to your wet screaming baby's hair. Rinse thoroughly.